Search Engine Optimization (SEO) is the process of increasing the visibility of your website in search engines. It involves creating content that’s relevant to people searching for a specific topic, using keywords and phrases that are relevant to their needs, and making sure your site is easy to find when people type them into Google or other search engines. SEO Course in Islamabad – Advanced SEO Training
Introduction to SEO
You may be wondering what SEO is and how it’s different from SEM. Here’s a quick breakdown:
- SEM stands for search engine marketing, which is the practice of using online ads to drive traffic to a website.
- SEO stands for search engine optimization, which involves optimizing your site in order to appear on the first page of Google when someone uses their query (“What’s the difference between SEO and PPC?”).
SEO Course Outline
- Introduction of SEO
- What is Keyword
- What is Google Work
- Google Algorithm Work
- Keyword Research
- Google Trands
- Google Keyword Planner
- Google Analytics
- On Page SEO
- How To Right SEO Friendly Article
- On Page Optimization
- Off Page SEO
- Link Building
- Keyword Position
- SEO Tools
- Google Updates
Course Fee: 20000/-
SEO Course in Islamabad – Call # 0311-5559404
Mobile, Local and Video search
Mobile search is important due to the fact that many people use their mobile devices to access the internet. If your business doesn’t have an app or website optimized for mobile users, you will end up losing out on potential customers. For example: if someone searches for a local restaurant’s name on their phone and finds nothing but a generic web page with no information about them or where they are located (not even their phone number), they’ll probably just go somewhere else instead of wasting more time trying out your service/product/etc…
Local search can also be very useful because it helps people find businesses near them at all times without having any other options available. This means that businesses with good customer service can potentially get more traffic from this type of search engine than others who don’t offer much value for customers looking for something specific nearby – sometimes even if those businesses advertise themselves well elsewhere too!
How Search Engines Work
Search engines are computer programs that index websites and the keywords they are associated with. They use this information to rank websites in their search results. The algorithms used by search engines determine which sites should be considered relevant, and which ones shouldn’t be considered relevant at all.
Search engines can only index sites that are on the internet; they don’t have access to any other information about them, like who owns them or where they’re located (though some may use IP addresses). There are many different types of search engines out there—some specialize in one type of query (like Google or Bing), while others cater more broadly around a specific topic area (such as Yahoo! Autos).
How Search Engine Marketing Works
Search engine optimization (SEO) is the process of improving the visibility of your website in search engines like Google and Bing. SEO involves creating content for your website that is relevant to keywords related to what you want people to find on your site, as well as implementing technical aspects such as adding meta tags, making sure a page loads quickly, and ensuring that when someone clicks on a link from another site it takes them directly where they want to go.
This article will give you an overview of how search engine marketing works, what it involves and why it’s important for businesses today.
Google Ranking Factors
Google uses over 200 ranking factors to determine which pages are best for your query. These include things like the number of links pointing to a page and its quality, whether or not it’s been updated recently, whether or not it matches its description and more.
Google has a lot of information about you (basically everything you do on their site), so they can use this information as well as other signals when determining which pages rank high in search results. Those signals include:
- Your location (where you live)
- The type of device that’s used to access the Internet (PC vs smartphone vs tablet etc.) * Whether or not people have accessed your website before
SEO Tips and Tools
SEO tools are important for SEO, but they’re also helpful for other things. The best ones can help you track your progress, identify opportunities and optimize content.
Here are some of the most popular SEO tools:
SEO and Social Media
Social media is a great way to promote your website. You can use it to build links, get feedback and find customers, but it’s also a great way to get referrals from other sites.
There are many different social media platforms out there that you should be on if you want your website to be successful in the long run. Facebook has over 2 billion users worldwide and Twitter has over 300 million users worldwide (as of 2017).
Facebook groups can help build your brand name as well as provide valuable content for visitors who are interested in what you have going on online or offline – even if they haven’t heard about it yet!
Get familiar with SEO and related terms.
There are a lot of terms that you’ll come across in your SEO course. Here are some of the most important ones:
- SEO is short for search engine optimization. It’s the process of improving your website’s visibility on search engines such as Google, Bing and Yahoo.
- SEM stands for search engine marketing, which includes paid advertising on search engines (e.g., Google AdWords) as well as other online marketing channels like Facebook Ads or Pinterest Pins).
- SEM is a subset of SEM; it refers specifically to paid ads placed on the web by businesses who want their products or services displayed at top results when customers use keywords related to those businesses’ products and services
In this course, you will learn about SEO and related terms. You will get acquainted with the basics of search engine optimization (SEO) as well as SEO tools that can help you improve your website’s ranking in search engines. You may also want to consider hiring an SEO consultant for help with your project or larger business needs. SEO Course in Islamabad – Advanced SEO Training